Seamless Integration with Callaway Connect
Orlando, FL: Golf Genius today announced a partnership whereby Golf Genius Golf Shop, a cloud solution for improving staff productivity, enhancing customer service, and boosting financial performance, will integrate directly with Callaway Connect, Callaway Golf’s e-commerce solution that enables retailers to place orders, check order or return status, and monitor accounts securely and easily.
For Golf Shop users, this product integration will both simplify and speed up the ordering of Callaway goods by golf shop staff. Eliminating the need for double entry will reduce errors, and this feature will automatically yield timely shipping notifications, thereby eliminating the need for golf shop staff to periodically check status and make manual updates in Golf Shop.
George Hansen, VP for Business Development at Golf Genius, commented: “The result of our collaborative engineering work with Callaway is a major win for our customers. Callaway is a global leader in clubs, golf balls, and gear, and together we’ve made ordering their popular offerings very convenient for our Golf Shop subscribers and their customers.”
In this integrated workflow, a staff member initiates an order in Callaway Connect and adds items to the cart as usual. When the order is placed, it is passed to Golf Shop as a new special order with all details automatically populated, triggering an automated email or text message to the golfer confirming that their order has been placed. When the order is later shipped, Callaway Connect passes all shipping information to Golf Shop, automatically updating the order status and triggering a “shipped” alert to the golfer.
“At Callaway, we pride ourselves on the design and manufacturing of innovative golf equipment and performance gear and are focused on making the process of purchasing our products as easy as possible,” said Jay Allen, Vice President of Americas Sales for Callaway. “Our integration with Golf Genius Golf Shop will improve efficiencies for golf professionals and merchandisers at golf clubs and courses as well as improve the customer and member experience through improved communications.”
Golf Genius plans to introduce the Callaway Connect integration to Golf Shop customers this year. If you are attending the PGA Show in Orlando and want to learn more about the Golf Shop / Callaway Connect integration, please visit the Golf Genius booth (3117). Contact Nick Wolfe, Golf Genius Vice President of Sales, by emailing nick.wolfe@golfgenius.com
About Golf Genius:
Golf Genius provides innovative software solutions to over 11,000 private clubs, public courses, resorts, associations, and tours in over 60 countries. Golf Genius also serves national associations including the USGA, Golf Canada, England Golf, Golf Ireland, Golf Wales, Singapore Golf Association, the Legends Tour, the DP World Tour, and the PGAs of America, Australia, Belgium, Canada, Holland, Japan, Portugal, and New Zealand. The company has over 200 employees, including 72 PGA professionals, with sales and support operations in the United States, Canada, the UK, Europe, and Australia.
About Callaway Golf Company:
Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories. For more information, please visit www.callawaygolf.com. Topgolf Callaway Brands (NYSE: MODG), an unrivaled tech-enabled golf company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Callaway Golf, Topgolf, Odyssey, OGIO, TravisMathew and Jack Wolfskin.
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